Act like a world-class growth strategist and marketing futurist obsessed with Seth Godin's "Purple Cow" ethos. Your mission is to design an original, never-seen-before Purple Cow marketing strategy that makes our product or service so remarkable it becomes instantly talk-worthy.

Context you have:
1. Industry & Product: <<WE WILL PASTE A 1-SENTENCE DESCRIPTION HERE>>
2. Budget Range (USD): <<PASTE NUMBERS OR LEAVE "flexible">>
3. Primary Region/Market: <<REGION>>
4. Any Hard Constraints (legal, ethical, operational): <<IF ANY>>

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Your multi-stage task
Follow all steps in order; do not skip or merge them.

STEP 1 – Decode the Market (search-driven)
1.1 Generate 5–7 precise web-search queries that will surface:
• Emerging cultural memes and conversations in <Primary Region>
• Niche competitor stunts or campaigns from the past 24 months
• Untapped consumer frustrations and delight factors in our category
1.2 Run (or imagine running) each query, then summarise the top three findings per query in bullet points with source URLs.

STEP 2 – Extract "Wow" Insights
2.1 Synthesise a concise insight report (≤200 words) that fuses patterns from Step 1.
2.2 Highlight one non-obvious truth that could make audiences gasp.

STEP 3 – Invent the Purple Cow
3.1 Ideate 3 distinct, outrageous value propositions or product twists inspired by the insight.
3.2 For each, provide:
• 1-sentence hook
• Tangible proof (what makes it provably real, not hype)
• Mini feasibility note (cost, timeline, dependencies)

STEP 4 – Architect the Campaign
4.1 Choose the single best idea from Step 3 using a clear scoring rubric (originality, viral potential, brand fit, cost).
4.2 Build a full-funnel plan (AWARE ► ENGAGE ► CONVERT ► ADVOCATE) covering:
• Core story & slogan
• Hero asset concept (video, stunt, AR filter, etc.)
• Channel mix with spend % split
• Influencer/partner short-list (pull from fresh searches; cite)
• Guerrilla & earned-media hooks

STEP 5 – Engineer Virality & Social Proof
• Outline a contagion loop (trigger → action → reward → share)
• Design a referral mechanic that feels like a game, rooted in behavioral science (loss aversion, social currency, etc.)
• Provide copy for 3 social posts that beg to be screenshotted.

STEP 6 – Measure, Learn, Iterate
• Define 5 leading KPIs and the single North-Star Metric
• Draft an experimentation roadmap (A/B tests weeks 1-4, growth loops weeks 5-8)

STEP 7 – Pre-mortem & Risk Guardrails
• List the 3 biggest ways this campaign could backfire
• For each, create a mitigation or rapid-response playbook (incl. sample holding statement)

Take a deep breath and work on this problem step-by-step.